See the revenue potential of your email program in minutes. Adjust your numbers, find the opportunity hiding in your funnel, and build a plan you can actually act on.
Enter your email metrics. Everything on the right updates instantly.
A snapshot of what your current numbers can generate.
Every email program is a funnel. People open, a share of them click, and a smaller share buy. Here is how your audience moves through it on a typical campaign.
This is the same list, sending the same number of campaigns. The only thing that changes is engagement. Moving your rates toward what strong programs achieve changes the whole picture.
Your monthly revenue compounds as your list grows. This chart projects the next 12 months at your current rates against an optimized program.
Current rates versus an optimized program, both growing your list each month.
You do not have to send more email to earn more from it. The fastest gains come from improving the rates you already have.
Subject lines, sender name, and send time decide whether your email gets seen. Test short, specific subject lines and send when your audience is actually checking email.
Drives every step below itOne clear call to action beats five competing links. Lead with the offer, make the button obvious, and cut anything that distracts from the next step.
More clicks, more conversionsSend the right message to the right segment. Welcome series, cart recovery, and re-engagement flows convert far better than one email sent to everyone at once.
Turns interest into revenueShort, clear answers to the questions behind the math, written for marketers, founders, and the people who report to them.
Email marketing ROI is the return a business earns for every dollar spent on its email program. You measure it by dividing the revenue your campaigns generate by what they cost to run.
Because email reaches people who already chose to hear from you, it usually carries one of the lowest costs per conversion of any channel. That is why its return is often cited as the highest in digital marketing.
The core formula is simple. ROI equals revenue minus cost, divided by cost. To estimate the revenue side, you walk the funnel.
List size times open rate gives opens. Opens times click rate gives clicks. Clicks times conversion rate gives conversions. Conversions times average order value gives revenue per campaign. Multiply by how often you send, then by twelve, for an annual number.
Industry studies commonly place email returns between 36 and 42 dollars for every dollar spent. That is well ahead of most paid channels.
What counts as good for you depends on your margins, list quality, and how often you send. Most mature programs comfortably clear a 20 to 1 return once automation and segmentation are working. Newer lists usually start lower and climb as engagement and deliverability improve.
The biggest gains come from lifting the rates in your funnel, not just sending more email. Better subject lines raise open rates. Clearer offers and calls to action raise clicks and conversions.
Clean lists and strong deliverability protect every send you make. Segmented campaigns and automated flows, like welcome series and cart recovery, reliably outperform single messages sent to everyone at once.
The opportunity gap above is real revenue. Closing it comes down to five capabilities that strong email programs share.
Welcome series, cart recovery, and follow-ups send themselves at the right moment. Automated emails do the quiet work that lifts conversion rate without adding to your workload.
Group your contacts by behavior, interest, or purchase history, then send each group a message that fits. Relevant email earns more clicks and more sales from the same list.
See opens, clicks, and revenue for every send in one place. Clear reporting tells you which subject lines and offers work, so you can do more of what already converts.
Signup forms, landing pages, and social tools turn visitors into subscribers. A growing, engaged list is the foundation every other number on this page is built on.
Templates, scheduling, and a drag-and-drop editor make it simple to send polished campaigns on a steady cadence. Consistency is what keeps your list warm and your revenue compounding.
Detailed, benchmark-backed answers to the questions people ask most.